Veggie ipsum

The vegetarian lorem ipsum generator

Peopledesign adds more fiber to your filler with VeggieIpsum

Veggie Ipsum is a simple placeholder text generator created by Peopledesign. The inspiration for the site was the popular Bacon Ipsum. The Peopledesign team wanted to provide an alternative to lorem ipsum that everyone—even vegans and vegetarians—could enjoy.

There's no political agenda to It was created by a small team of omnivores with a token vegan on board. The only message (translated from the optional classical Latin prefix) is that "Veggies are good for you, therefore you should eat more veggies."

"The design industry press has been all over the redesigned USDA food pyramid (now My Plate), and was generating a good bit of buzz," said Andy Weber, a senior web developer at Peopledesign. "We recognized the trend and saw an opportunity to offer meaningful variation through Veggie Ipsum." launched on June 10, 2011. It was conceived, designed, and developed over two consecutive lunch breaks (over two consecutive days… for the record).

About Peopledesign

Peopledesign transforms businesses by helping them conceive and produce innovative customer experiences. We work with leaders to find new sources of value through insights into customer behavior and customer experience strategy. Then we design tools to support the touchpoints between the business and its customers. Rooted in empathy for people, our work results in smart strategies that connect our clients with their customers and foster loyalty. For more information, visit Our new book is now available; learn more at

brought to you by the broccoli-vores at Peopledesign

About Veggie Ipsum